I am pretty sure everyone must be sick of seeing all these reviews of the Benefit Roller Lash Mascaras pop up all over blogs. Can I just commend Benefit Cosmetics for pulling some serious PR without breaking the bank? All they did was include a sample of this mascara in Elle Magazine (which is £4 by the way) and set the launch date of the mascara to March so everyone can have early access and feel special...sneaky sneaky but I like it. I think it's brilliant and many brands may be pulling this off soon. Anyway, back to this mini review. Of course, I decided to pick it up because I love samples/minis not just Benefit ones; any mini sample is just cute in my opinion. I would have preferred if it was in Glamour Magazine instead because I just prefer the articles in Glamour and it is cheaper.
I know the mini packaging is a little different from the full size mascara but I definitely prefer this mini packaging. It reminds me of the Benefit Bad Gal Mascara (which I am not a fan of anymore) and it has a cute pink lid. There is not much to say really but I think it's a pretty packaging. I wish they could swap the lid of this mini with the lid of the full size which looks like an actual hair roller.
Benefit Cosmetics describe the Roller Lash Mascara as a super curling and lifting mascara. Its bristles are designed in a Hook and Roll manner which catches, lifts and curls the lashes. I like the bristles because they are plastic and they actually grip my little lashes. I think this may be down to the curve the wand has in its crook which also aids in a proper grip. The formula in itself is actually great and it does not feel too wet or heavy on my lashes. It dries easily which helps in preventing smudges. I don't think it is waterproof but I find that it lasts really well despite rubbing my lashes a few times.
Obviously this was a sample but it's safe to say it cost me £4 because I didn't really want this particular issue of Elle magazine (sorry Elle!). The full size will retail for £19.50 which is the normal price for Benefit Mascaras so it's nothing strange. Would I purchase the full size when it comes out in March? Maybe, if they have a discount...
My lashes are very curly and short so I look for mascaras that give them good length and a little volume. If it combines both of these features, then I am more than happy. The Roller Lash Mascara does a good job at lengthening my lashes and holding a curl although I already have curly lashes so I can't really say if it's down to the formula or just my lashes doing their thing. Its formula is really long lasting and I think it's a really good everyday mascara. I still love my YSL Baby Doll Mascara (review here) which gives my lashes the best results and I have not tried any other lashes that come close but the Benefit Roller Lash Mascara is really good. I hope you have enjoyed this mini review and I will see you in my next post...x