OUAI Hair Care Launch Party with Jen Atkin

If you are a regular reader of my blog and follow me on Instagram, you may have seen me going a little crazy about OUAI Hair Care products. You may be wondering how OUAI is pronounced, well it is pronounced as "Way” and I love this name as I feel posh whenever it rolls off my tongue.  I was so lucky to have had a chance to try out  a wide range of the products shortly before the brand was launched in the UK (Selfridges) and I fell absolutely in love. I have a full review of all the OUAI haircare products I got to try out over here if you fancy a read. OUAI Haircare was founded by Jen Atkin who is a celebrity hair stylist. She has an impressive celebrity client list including Jessica Alba, Katy Perry, Sofia Vergara and the Kardashians to mention a few. She is amazing at what she does and this is translated in the OUAI products that she recently created. 

OUAI Haircare was launched in the UK in April and was initially exclusive to Selfridges for a few months. It still remains a huge hit and it has become popular among many hair and beauty enthusiasts. They are now available on Cult Beauty which I know many people will be delighted about including myself.

I was kindly invited to this event by Mark McDonald Consultancy and was so delighted to actually meet Jen Atkin in the flesh. Of course, we all took so many selfies as you do and Jen was so amazing!! She is such a lovely and humble person and I love the energy that radiates from her personality. She had been on her feet all day giving audience to press, beauty bloggers and other beauty enthusiasts but she still remained cheerful and pleasant. She also had the time to take photos and selfies with everyone who wanted to and I just love her for that. There were loads to drink and some nibbles as well as you would expect and I loved the ambience of the event.






The event was held in Daniel Hersheson Salon in the West End and I've heard so much about this salon but never been inside so I was looking forward to it. I do have to say it is super impressive and it feels like a salon where you want to have a chilled hair date with your bestie. I cannot think of any other perfect venue for the OUAI Launch Party other than the Daniel Hersheson Salon! There were opportunities for quick hair makeovers from Jen's Pro Hair Stylist Team using OUAI products, of course.




I had my braids on so didn’t have any hair makeovers but I spotted some bloggers getting theirs done and their hair looked stunning. I am not surprised though because I have used OUAI products myself so I know they fall nothing short of excellence. I really enjoyed being there that evening as it was like a small reunion where I met with some of my blogger friends and other bloggers I usually watch their videos or read their blogs.




I had an incredible time that evening and it was such a good way to welcome me back from my travels and beating the holiday blues I was slowly falling into. We were sent away with such beautiful goody bags. Inside mine, I had the OUAI Clean Shampoo* and Conditioner*and some cute Daniel Hersheson hair accessories*. My OUAI Haircare collection is steadily growing and I am loving it. I am keen to try the OUAI Clean range and see how it fares against the Smooth range which I already own.



You can shop OUAI Haircare on the OUAI website, Selfridges and Cult Beauty. A massive thank you to Mark McDonald Consultancy for inviting me to such an epic event. I hope you enjoyed this post and pictures and I would see you in my next one. Have you tried any products from OUAI haircare?
*Gifted PR Sample+ Affililiate Links (Not Sponsored or obliged to blog about this event but it's Jen Atkin so why not), read my full disclaimer here