The Good Ship Benefit Launch + Cheekathon Palette

I was super lucky to be invite to the Benefit Good Ship* back in April to celebrate its launch and also try out the newly launched House of Fraser Exclusive Cheekathon Palette*. You can already imagine my excitement  because I had told myself I need to get on the beautiful Good Ship. I had seen several swoon worthy photos on Instagram so I was more than excited to have a chance to get on it.

It was such a lovely day to host a beautiful event as spring had already sprung. I love going for events when it is not pitch dark. The Good Ship Benefit is on Victoria Embankment which is also an incredible tourist attraction as you can see the beautiful sights of London from there. I honestly can’t remember if I have been on a proper ship or not so I was not sure of what to expect.  I was seriously hoping that I won’t be seasick and thank goodness, I wasn't. It was such an enjoyable experience and I didn't even notice I was on a ship.

I got here nice and early and was welcomed by the lovely House of Fraser and Benebabes team. The ship looked so gorgeous and it’s housed in the R.S. Hispaniola which is a full time restaurant overlooking stunning London views including the London Eye.The Good Ship Benefit is open now until 31 August 2016 so there’s plenty time to visit. It is very popular now that Spring and Summer are at our door steps.

I popped in to the lounge area (Pinkton Parlour) which was decorated with everything pink which is part of Benefit’s signature colour. There were drinks (all pink as well), cake pops and sweets beautifully arranged around the room and of course I helped myself to a few. There were other bloggers snapping away as you would expect in such a beautiful venue. Soon it as time for the live demo of the Cheekathon Palette. I will be reviewing this separately otherwise this post will be super long. 

We were shown how to create a nice spring/summer look using all majority of products within the Cheekathon Paletteand other Beenfit products. The model was absolutely gorgeous. I was there thinking she looked familiar and then I realised she reminded me of Scarlett Johansson (not that I know her in real life though). The look really complemented all her features. 

The Cheekathon Paletteis exclusive to House of Fraser and it retails for £44.50 which is an absolute bargain is seeing that you get 5 full size products (which cost from £23 each). Inside the Palette, you will find Dandelion Blush, Hoola Bronzer, Rockateur, Coralista Blush and Dallas. There is also a nice brush which picks up the product really well.  I am so pleased it works so well with all the products in the palette.

Once the demo was over, we were given a tour of the entire ship and it was spectacular as you would imagine. We were also treated to makeupovers including a brow makeover. I believe there are 5 special rooms/restaurants/lounges in total including the Lashitude at the Upper Deck, Porefessional Vault, Brow Lounge, Hoola Decks and Pinkton Parlour. All the rooms looked so gorgeous and perfect for a proper girly day/night out or even a normal date. Benefit Cosmetics designed the Good Ship Benefit to give us (over here in Europe) a taste of what the Benefit headquarters in San  Francisco looks like and I think they nailed it. It's such a dreamy venue and I know I will be visiting again soon.

The Brow Lounge is a really chilled area where you can get your brows magically transformed while sipping on a glass of bubble or enjoy an afternoon tea. The Benefit Brow experts are on hand to provide a personalised brow experience using the best selling Benefit brow products. I did not wait to do my brows on the day because you  can imagine it was a popular spot for bloggers.

The Porefessional Vault was my favourite room because it looked so serene with the light blue-green designs similar to the Porefessional primer packaging. The best part was being able to see some lovely fishes swimming in an enclosed area and it was truly spectacular. Apparently, there is a secret vault in there full of primers and a sexy head bar man- Matt Rescue. This room is perfect for lovely cocktails after work and I think it will be my first choice when next I visit.

The Lashitude at Upper Deck (inspired by the They're real Mascara) was definitely the most popular choice for both men and women and they serve either lunch or dinner in there. I really liked the ambience there although it was quite busy. The fact that it's on the upper deck means you get a richer experience of the stunning London views and I can only imagine how spectacular it would look at night.

The Pinkton Parlour is definitely a proper girly girl room and I know my sister would adore this particular room. She loves everything pink!! This was where the demo part of the event was held and it's seriously the perfect place for a girly chat or gossip. You can have either coffees or beautiful cocktails and of course, any other drinks you fancy.

Last but not the least  was the Hoola Decks which was on the Upper Deck open space and it will definitely be a popular place this Summer (if Summer eventually shows up). It has a really relaxing ambience complete with Tiki Huts and Cabanas to create a Hawaiian experience. In the summer, there will be a range of exclusive fitness classes held on deck.

It was an amazing experience and I did not even notice I was on a ship as it was quite stable (so minimal chances of being sea sick). I was given a lovely goodie bag which contained the lovely Benefit Cheekathon Palette* and some other lovely Benefit Cosmetics goodies.  I will be reviewing the Cheekathon Palette in another post.  I was also super excited to see a 20% off VIP card from House of Fraser* in my goodie bag and it has been so useful (and dangerous as I have even more excuses to shop but I am trying to be very good). A massive thank you to House of Fraser and Benefit Cosmetics for inviting me to such a wonderful event. It totally made my day and week. Hope you enjoyed this post and see you in my next. What do you think of the Good Shop Benefit?
*Gifted PR Sample + Affiliate Links used, read my full disclaimer here.


  1. Benefit always go above and beyond, that must have been such a cool event to attend. The box o powders were one of the first high end makeup pieces I ever purchased so I have a bit of a soft spot for them :) x

    1. I absolutely agree and they always think outside the box which I love. Awww I can imagine them being many people's first high end makeup and having a soft spot for them. Mine was MAC and I still have a massive soft spot for them. Thanks for stopping over...xx

  2. I've seen a couple of other events at other places, but this was my first time in here. It was amazing! Great San Francisco venues, it's smaller than those bigger places but it is still a fair sized venue. Food was great and I think it's recently renovated - it didn't seem old or anything.


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