I have to say this was my first Roger & Gallet event (and I believe their first in the UK, don't quote me as I may be wrong). They absolutely nailed the Aura Mirabilis launch but I am not surprised because their PR (Dowal Walker) organise amazing events. Everything from the save the date email to the actual invite (which was sent by post) was really beautiful and I could not wait to attend.
The event was held in the Institute of Contemporary Arts and I honestly cannot think of any other venue better suited for this launch. I was actually early and took the opportunity to get some photos before the event started in full swing. I totally enjoyed the Parisian vintage vibe I was getting from the ambience in the room especially with the beautiful portraits of the founders of Roger & Gallet.
There were some Roger & Gallet men and women were dressed in their vintage Parisian outfits which added to the already cool vibe of the venue. I really enjoyed taking some fun GIFs which I posted on my Instagram and it was so easy to do and looked cool. I was given a quick tour of the range which I enjoyed particularly the history behind the brand and how the founders created the brand.
There were a few of the original bottles that stored the incredible formulas from hundreds of years ago and they were beautifully arranged in the venue. It was so surreal and I seriously felt like I had gone back in time. I thought it was amazing that they brought some of these vintage bottles, packaging and even the apothecary recipe all the way to London for us to see.
Soon, it was time for the Aura Mirabilis range to be unveiled and we were taken to another room. You guys, I had no idea that there was another beautifully arranged room in there and it just looked absolutely incredible. It was like a super lush dinner party and almost everyone let out little gasps when the doors were opened for us to go in. It looked really beautiful and I don't think these pictures do the room any justice. I took my seat and had a quick bite on the table while waiting for the presentation to start.
We were very lucky to be joined by Jamel Boutiba who introduced the brand to us and also answered all the questions we had about the range. I will be reviewing the entire range shortly in another post but I thought I would share some interesting facts about the brand Roger and Gallet and their new innovative skincare- Aura Mirabilis.
Brief Introduction to Roger & Gallet
Roger & Gallet was founded by merchant Charles Armand Roger and banker Charles Gallet in 1862. Back in the days, they specialised in soaps which was produced in a large factory near Paris. In 1879, Armand Roger and Charles Gallet launched the first ever round soap in history. They had no doubt that they had a unique creation that they could adapt to a market that was already dominated by cream, paste and powder soap. The round violet soap was a huge success and it became the iconic emblem of the brand. Till date, Roger & Gallet are well known for their beautifully crafted round soaps. I have the Jean Marie Farina one and it's super gorgeous. Apparently, 80 hours of production from start to finish goes into the production of each soap. Apart from the round soap, Roger & Gallet are well known for their expertise in perfume world and they invented the first perfume-based beauty ritual using several collections of precious distillations. I loved hearing about the history behind this brand and you can check out more about them over here.
Brief Overview of the Aura Mirabilis Range
Now the Aura Mirabilis story is really fascinating especially knowing that the formula has been around for many years and used by royalty. Over 300 years ago, monks created a powerful natural remedy called "Aqua Mirabilis". Of course, it was a secret recipe but at its heart were the rarest medicinal plants selected specifically for their healing properties from a Garden of Simples. This amazing natural elixir could either be drunk to elicit its healing properties or be applied to all parts of the body. Some of its benefits back then was protection against plagues, treating burns/wounds, preserving health and providing beauty benefits. The Aqua Mirabilis was the secret of the most prestigious royal courts and was well loved such that Napoleon 1st requested for the Emperor's roll bottle style to be created. He consumed more than 60 bottles a month.
This powerful remedy was renamed Eau de Cologne Jean Marie Farina and used by all the royal courts, the emperors, empresses including Napoleon III and Queen Victoria. Legend has it that it was the source of their health, their beauty and their aura (rather fancy, isn't it?). The virtues of Aqua Mirabilis were patented in 1727 by the Faculty Medicine of Cologne and its name became Eau de Cologne. The amazing thing is Roger & Gallet own this formula and the Aura Mirabilis range was developed with inspiration from Aqua Mirabilis. The range is infused with 18 officinal plants designed to reveal the aura of perfect looking skin. I don't know about you but after listening to this amazing story I was more than delighted to try the entire range. I actually fell back in love with my entire Roger & Gallet range especially the Jean Marie Farina gift set I bought earlier this year.
The Aura Mirabilis range consists of four products which include the Extra Fine Cleansing Mask* (£15), the Beauty Vinegar*(£15), the Double Extract*(£40)and the Legendary Cream*(£32). I was so lucky to be gifted the entire range which I have been testing out for more than a month now so watch out for a review. I absolutely enjoyed myself at this event especially learning so much about Roger & Gallet and the new skincare innovation. I'd save all details about the range for my next post but I can't resist telling you about their packaging. They look so gorgeous and the Double Extract bottle is so unique complete with a cockscrew-like design. I was sent home with a lovely goody bag and a potted plant of my choice!! A massive thank you to Roger & Gallet and Dowal Walker PR for inviting me to such a beautiful event. Have you tried the Aura Mirabilis range?
* Affiliate Links + Gifted PR Samples, read my full disclaimer here