Researching Skills: Research is extremely important especially if you are reviewing products and I love to do it. I am always so pleased when readers and fellow bloggers leave positive feedback on my reviews; it honestly makes my day. My full time job involves endless research which is why I apply the same knowledge or expertise with my blog and vice versa. When I am reviewing a product, especially new/unknown ones, I like my readers to feel like they know so much about the product for them to make an informed decision on purchasing or not. I also like to feel that way when I read other bloggers' reviews. I personally don’t think it takes a long time to do research because it also involves your personal experience with the product. Most times, I just write how I feel about a product on my Notes on my iPhone or on Evernote and when it’s time to write my review I just add everything together so it provides the bigger picture.
Photography Skills: I cannot think of any blog without pictures because it would just be so drab. If you are a beauty/fashion/lifestyle/food blogger or any blogger that writes personal posts or does product reviews, you would need to take your own photos unless you are blessed to have someone who does that for you. Even if you have someone to help, you still need to know how to operate your camera and take your own photos in case there is no one to help. After taking pictures, you also have to edit them so they look nice and fit well with your blog and trust me, these two tasks can be very time consuming although they are enjoyable. If you live in the UK or any other country that has shorter days during A/W, then you would struggle with getting good daylight for photos so you need to plan your time and daylight effectively. You have to be super organised as well.
Social Media Strategist Skills: It is imperative to be active on social media if you want to promote your blog and get your voice out there. Many people underestimate the power of social media and the amount of time that can be spent on it promoting your blog. Interacting on social media is not just promoting your blog; it’s about networking, checking out other people’s blogs and brands. It is very rewarding and give syou a chance to meet many amazing people. I think I absolutely suck at this but I am trying to get better.
Blog Housekeeping Skills (Administration Skills): Back of house tasks are very important especially if you want your blog to remain fresh and relevant. Back of house tasks can be anything such as removing old links, replacing links, changing some pictures, editing any grammatical errors, updating your information (about me and FAQs pages), etc. You can change the look of your blog and get a new template, add new social media buttons, etc. The list is endless but it is really essential so your readers are confident they are getting the most up to date information from your blog. It may seem like a drab task to do sometimes but I have improved on my skills in this area and apply to my personal life. It is also strongly linked to being organised.
PR Skills: Public Relations is related to social media and promoting your blog but it also involves other areas such as working with brands and other bloggers. When brands approach you, you would need to know how to represent yourself professionally to deal with their requests. To be fair, it has never been an issue for me but it does need a good touch of professionalism. I get quite a few PR requests every now and then. I accept some and turn down many because I don’t think it is a right fit for my blog or I don’t think it would be beneficial to me or my readers. I have learned to understand how to represent and negotiate with brands and having a good knowledge of my blog’s worth. This usually involves emails and sometimes, telephone calls. Whatever mode it is, it is a job that you have to do yourself unless of course you have an agency/network that sorts that out for you. The more you do it, the better you beccome and of course this skill can be applied in other areas of your life.
Finance/Accounting Skills: Aha, this is one area many people shy away from. The truth is you would spend some money on your blog no matter what. It could be a small sum or a large sum but you need to understand how you manage this spending. If you are reviewing products, buying equipment for blogging or tools (whether for personal use or not), it is a cost. If you buy a template, social media button, it’s a cost to your blog. Paying for a custom domain, renewing or hosting your blog is a cost as well which needs to be managed. There is also the flip side of getting some income on your blog. If you live in the UK, you may need to be registered as self employed if you are making a significant amount from your blog either via sponsored posts, affiliate links, adverts or paid placement. Some bloggers even have to pay an accountant to help with their Tax Returns which may mean that you have to pay attention to your expenses and file everything. I don't think everyone would learn finance/accounting skills from having a blog but if you are monetising your blog, it is a good skill you would pick up over time.